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Olympics – 1984 Los Angeles – ABC Profile – Dick Schaap On Turning Gold Into Gold


This video piece put together by ABC sportscaster Dick Schaap provides a really good inside look at how the heroes of the Olympics can turn their gold medals into “golden millions in the marketplace….spotlighting which athletes have the best opportunities to cash in on their success….like Bruce Jenner, Sugar Ray Leonard, Carl Lewis, Mark Breland, Daley Thompson et al….and then those heroes who won’t make a dime…..as it gives the viewer an inkling of what the future would be like to turn success at the Olympics into success at the bank.  Little did we know what the Olympians of the 2010’s would be making after their success in the Olympics.  Oh, and if you are wondering….yes, this video piece was recorded under water.


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