1970sAdvertisements & commercialsAustinTV Ads

TV Ads – 1976 – Pepsi Soda + Dentyne Gum + Dr Pepper Be A Pepper + TX Folklife Festival + Public Service Message

Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina in 1893 by Caleb Bradham…. who made it at his drugstore where the drink was sold…..then It was renamed Pepsi-Cola in 1898….after the Greek word for “digestion” ….which is πέψη, pronounced the same as Pepsi….as the drink was purported to aid digestion….and “cola” after the kola nut. The original recipe also included sugar and vanilla.  Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.

Dentyne is a series of brands of chewing gum available in several countries globally….which is owned by Mondelēz International…..when in 1899, a New York City druggist Franklin V. Canning formulated a chewing gum which he promoted as an aid to oral hygiene….“To prevent decay, To sweeten the breath, To keep teeth white,”….as printed on the package…..as Mr. Canning called his new gum Dentyne…. which is a combination of the words “dental” and “hygiene”.   In 1916 the brand was sold to the American Chicle Company.

The Texas Folklife Festival is an annual event sponsored by the University of Texas at San Antonio’s Institute of Texan Cultures….which celebrates the many ethnicities represented in the population of the state of Texas. The first Texas Folklife Festival was held from September 7 – 10, 1972….and the event moved to August a few years after it began and then to June a few years later to avoid the hottest part of summer in Texas. The Festival is held in Downtown San Antonio at the Institute of Texan Cultures on UTSA’s HemisFair Park Campus…which is located at the corner of Bowie Street and Cesar Chavez Boulevard, just off Interstate 37 South.



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