1980sAdvertisements & commercialsAustinTV Ads

TV Ads – 1977 – Cheer Laundry Detergent + Coca Cola Soda + Waverest Waterbeds

Cheer Laundry Detergent is recognized for its distinctive blue granules….which formerly gave it the nickname “Blue Cheer”….as the 1952 formula “Blue-Magic Whitener” was designed to clean as well as perform bluing….which makes white clothing look whiter.  Magazine and television ads at the time proclaimed….“…washes clothes so clean, so white, you don’t need bluing or bleach!”….as Cheer was well known as a sponsor of the I Love Lucy Show.

Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company…..which was originally intended as a patent medicine….when it was invented in the late 19th century by John Stith Pemberton….and was bought out by businessman Asa Griggs Candler….whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients….which included coca leaves (the plant from which cocaine is derrived) and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret…. although a variety of reported recipes and experimental recreations have been published. 

During the water bed phase of American lifestyle (1970’s and 1980’s)….Waverest Waterbeds became the dominate retail force in the State of Texas….with its home base and original stores being located in Austin, Texas…..as our Bone Daddy, the original Sportsphile, bought a Waverest Waterbed in 1978…. which he slept on until 1991.


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