1970sAdvertisements & commercialsTV Ads

TV Ads – 1977 – Kawasaki KZ400 Motorcycles + 7 Up Soda + Caress Body Oil Soap + McDonalds Breakfast

 In 1963, Kawasaki Motorcycles and Meguro Motorcycles merged to form Kawasaki Motorcycle Co. Ltd.  Kawasaki motorcycles from 1962 through 1967 used an emblem which can be described as a flag within a wing….as work continued on the Meguro K1…. which was a copy of the BSA A7 500 cc vertical twin and on the Kawasaki W1…..when the K2 was exported to the U.S. for a test in response to the expanding American market for four-stroke motorcycles. At first it was rejected for a lack of power….but by the mid-1960’s, Kawasaki was finally exporting a moderate number of motorcycles.

7 Up is a brand of lemon-lime-flavored non-caffeinated soft drink…..with the rights to the brand are held by Keurig Dr Pepper in the United States and by PepsiCo (or its licensees) in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the “7” and “Up”….as this red circle has been animated and used as a mascot for the brand as Cool Spot.  

Caress Body Soap is one of the many body care products of the corporate giant Unilever….a Dutch based multi-conglomerate…..which was a precursor to their very popular Dove soap line….which was marketed at a soap that leaves a woman’s skin soft.

McDonald’s breakfast menu became the gold standard for fast food restaurants….with their “egg mcmuffin” (egg, ham and cheese on a toasted muffin” becoming the standard bearer for the drive thru breakfast….cuz when you add hash-brown potatoes and a sausage biscuit…..and you have a real meal deal.



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