TV Ads – 1978 – Firestone Tires + Service & All State Insurance


My oh my how times change….for in this 1978 Firestone Tires television advertisement…..a driver can buy the Firestone 721 Radial Tire for $29.99….whereas the same quality rated tire in 2018….some 40 years later….sells for around $119….which amounts to an increase of 4 times what it was back in the day of this video.  But on the other hand….an 8-point check brake service in this 1978 ad was $59.95…..which has only gone up $30 in forty years to $89.95 for the same service…..which indicates that service hasn’t even doubled….but materials have quadrupled in the past 40 years. 

Now, when you compare the All State Insurance ad herewith….with an All State ad in 2018….they are pretty much the same….as not much has changed in their advertising approach…..just the premium for the policy….which has gone up considerably….due to the fact that a standard family car cost $6000 – $8000 in 1978….to $60,000 to $80,000 in 2018….an increase of around 10 times the 1978 cost….but you are still “In Good Hands With All State”.


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