1970sTV Ads

TV Ads – 1978 – J C Penney Battery + Bonnie Bell 10-06 Lotion + Long John Silvers + Amalie Oil


On February 12, 1971, James Cash Penney died at the age of 95….and out of respect for his death….the company’s stores were closed for the morning of February 16 during his funeral.  That year, the company’s revenues reached $5 billion (equivalent to $30.2 billion in 2018) for the first time and catalog business made a profit for the first time. J C Penney reached its peak number of stores in 1973….with 2,053 stores, 300 of which were full-line establishments.  However, the company was hard hit by the 1974 recession with its stock price declining by two-thirds….so in 1977,  J C Penney sold its stores in Italy to La Rinascente….and also removed its Supermarkets Interstate leased departments….then two years afterr this ad was aired on TV in 1980….the company closed the Treasury discount stores because they were unprofitable and decided to focus resources on its core retail stores.  In 1978, the J. C. Penney Historic District in Kemmerer, Wyoming, was designated a U.S. National Historic Landmark….and in 1979, the Visa card began to be accepted in J C Penney stores….as MasterCard was accepted the following year

Whenever I post a Bonne Bell product tv ad like this one herewith….it bring back memories of Dia (Bone Daddy’s life partner) and the bottle of the Bonnie Bell 10.06 lotion sitting on her bureau….and how wonderful it was to her what she had to say….as she put that lotion on….cuz I heard her say the other day….”L E, if you asked women everywhere “what classic drugstore product would you like to see come back” questions…I think you’d get a ton of responses that you’d love to see Bonne Bell bring back their iconic toner from the 70’s and 80’s.

Long John Silver’s LLC ( also formerly known as Long John Silver’s Seafood Shoppe) is an American fast-food restaurant chain that specializes in seafood….as their brand’s name is derived from the novel Treasure Island by Robert Louis Stevenson…in which the pirate “Long John” Silver is one of the main characters. The first restaurant was opened on August 18, 1969, in Lexington, Kentucky…as the original location, on 301 Southland Drive just off Nicholasville Road…. was previously a seafood carry out restaurant named the Cape Codder.  The original Cape Codder concrete block building was redesigned by Architect Druce Henn, who created the New England style of LJS’s early chain restaurants.  

Amalie Oil Company is an American company that manufactures various weights of motor oil, synthetic oil, transmission fluid, and other automotive fluids   The company was founded in Franklin, Pennsylvania in 1903….which gave rise to its current slogan “Better than it has to be… Since 1903.” The company was the first to sell multi-grade motor oil and is currently North America’s largest private, independent blender of motor oils and industrial lubricants.  Amalie primarily produces private label products for companies such as WalMart, Advance Auto Parts, CARQUEST Auto Parts and AutoZone but is starting to sell its own branded products more widely.  The company also owns the Wolf’s Head (motor oil) brand. The company is currently run by the Barkett family….who entered the motor oil business by buying Petroleum Packers, a company in Port Tampa Bay, in 1977. In 1997 the Barkett’s acquired Amalie Oil from Sun Oil Company and merged Petroleum Packers into Amalie.  The combined company has been headquartered in Tampa, Florida since 1998.

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