1970sAdvertisements & commercialsTV Ads

TV Ads – 1978 – J C Penney Plain Pocket Jeans + BIC Shaver Razors + Secret Deodorant

JC Penney  is an American department store chain with 865 locations in 49 U.S. states and Puerto Rico…..where in addition to selling conventional merchandise and clothing….JC Penney stores often house several leased departments such as Sephora, Seattle’s Best Coffee, salons, auto centers, optical centers, portrait studios and jewelry repair.  As evidenced by this video herewith…..their plain pocket jean has provided a less expensive alternative to Levi’s Jeans and Wrangler’s Jeans….for a very long time.

BiC Shaver Razors have been one of the most successful “disposable razors” to ever come to the shelves of stores….which are a product of the Société Bic S.A…..commonly referred to simply as BiC… is a corporation based in Clichy, France that is best known for making disposable consumer products such as lighters, ink pens, printed paper and shaver products. 

Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble….which is sold in the United States, Canada, and Mexico…..as Secret was launched as the first female deodorant in 1956…. after more than 10 years of research that began in 1945. Secret is the only female brand deodorant in Procter & Gamble’s portfolio of products….which includes male brands Gillette and Old Spice.

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