1970sAdvertisements & commercialsTV Ads

TV Ads – 1978 – Memorex Audio Cassette Tapes + US Army + Zales Jewelry Stores + Dunkin Donut Shops

Memorex entered the consumer media business in 1971…..and started the ad campaign, first with its “shattering glass” advertisements….and then with a series of famous television commercials that featured Ella Fitzgerald and then Melissa Manchester….as seen in this video herewith…..when they would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass…..which posed the question “Is it live, or is it Memorex?” …. which would become the company slogan that was used in a series of advertisements released through 1970’s and 1980’s.

The United States Army (USA) is the land warfare service branch of the United States Armed Forces….and is one of the seven uniformed services of the United States….which is designated as the Army of the United States in the United States Constitution…..as the oldest and most senior branch of the U.S. military in order of precedence.

The Zale Corporation is an American jewelry retailer, incorporated in Delaware in 1993….with the  principal executive offices being located in Irving, TX.  The company began in 1924 in Wichita Falls, Texas….when the two Russian-Jewish immigrant brothers Morris (M. B.) Zale and William Zale along with Ben Lipshy opened the first Zales Jewelers store.  As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay “a penny down and a dollar a week” which made jewelry and other merchandise affordable for the average working American…..as the success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.

Dunkin’ Donuts is an American multinational coffee/doughnut company and quick service restaurant…. which was founded by William Rosenberg in Quincy, Massachusetts in 1950.  With nearly 12,000 locations in 36 countries, Dunkin’ Donuts is one of the largest coffee and baked goods chains in the world….as Its products include donuts, bagels, other baked goods and a variety of hot and iced beverages.



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