1970sTV Ads

TV Ads – 1979 – AT+T Long Distance + Goodyear Tires + Bruce Willis For Seagrams Wine Coolers


In telecommunications, a long-distance call or trunk call is a telephone call made to a location outside a defined local calling area….as long-distance calls have been typically charged a higher billing rate than local calls. The term is not necessarily synonymous with placing calls to another telephone area code.  Long-distance calls are classified into two categories….one bein national calls which connect two points within the same country….and two being international calls which connect two points in different countries.  Before direct distance dialing (DDD) all long-distance calls were established by special  switchboard operators (long-distance operators) even in exchanges where calls within the local exchange were dialed directly. Completion of long-distance calls was time-consuming and costly….as each call was handled by multiple operators in multiple cities….which meant that record keeping was also more complex….as the duration of every toll call had to be manually recorded for billing purposes…..and AT&T has been the only “super power” in this arena for over 100 years.

Since 1898, the Goodyear Tire and Rubber Company has been a major player in the tire manufacturing industry….as well as the major sponsor of the Indianapolis 500 Race since 1911.  The Goodyear Eagle tire was a steel-belted radial that would give the average passenger car 50,000 miles of usage. 

Bruce Willis was just an up and coming actor when he pitched Seagrams Wine Coolers in the 1979 commercial….but he already had that Willis suave and style of a “smooth talking tough guy” air about him…..as the Seagrams Wine Coolers he pitched in this commercial were in the top heap of wine coolers back in the day….and still are today in 2018.

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