1970sTV Ads

TV Ads – 1979 – James Garner For Mazda Cars + Busch Beer + Gillette Atra Plus Razors


The Mazda Familia, also marketed prominently as the Mazda 323 and Mazda Protegé was a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004….which was marketed as the Familia in Japan….and for export, earlier models were sold with nameplates including: “800”, “1000”, “1200”, and “1300”. In North America….as the 1200 was replaced by the Mazda GLC…. with newer models becoming “323” and “Protegé”.  Mazda Familias were manufactured in Hiroshima, Japan and were also assembled from “knock-down kits” in various countries including Taiwan, Malaysia, South Africa, Zimbabwe, Colombia, and New Zealand.  Having James Garner as Mazda’s spokesperson was well received in the American market….as Maverick and James Rockford were very popular television characters in the decade of the 1970’s.

Busch Beer was introduced to the American market by Anhueser-Busch Breweries in 1955….and rapidly became the “economical alternative” to Budweiser….as their television advertisements targeted the “outdoor cowboy working class” type of client….with a moniker of “It Just Doesn’t Get Any Better Than This”.

Gillette is a brand of men’s and women’s safety razors and other personal care products including shaving supplies….which is owned by the multi-national corporation Procter & Gamble (P&G).,,,and based in Boston, Massachusetts.  It was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Atra Plus razon featured a lubricating strip…..which was dubbed “Lubra-Soft” was introduced in 1977….which was the first razor to feature a pivoting head that Gillette claimed made it easier for men to shave their necks and hard to get places.    

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