1970sTV Ads

TV Ads – 1979 – Joe Theismann For Igloo Coolers + Alka Seltzer

DOG ASIDE:

This 1979 Igloo Coolers tv ad features Redskins QB Joe Theismann pitching the value of Igloo Coolers…which is an American manufacturer of ice chests, drink containers and supporting accessories….which is headquartered in Katy, Texas…while being started in 1947….as a small metalworking shop that made metal water coolers for blue collar workers….and today, Igloo Products is a leading ice chest and beverage dispenser manufacturer….who is perhaps known best for its Playmate brand. The company’s first all-plastic ice chest was introduced in 1962…..as Igloo makes the coolers for personal and industrial use and claims that nearly three in every four US households owns an Igloo cooler. The company’s more than 500 products (including personal, beverage, nd full-sized coolers) are sold through more than 250 retailers in the US and abroad.

Alka Seltzer has been extensively advertised since its launch in the U.S….where It was originally marketed by Mikey Wiseman, a company scientist of Dr. Miles Medicine Company….who also helped direct its development….as print advertising was used immediately….when in 1932 the radio show Alka-Seltzer Comedy Star of Hollywood began….with National Barn Dance following in 1933….along with many more. The radio sponsorships continued into the 1950’s, ending with the Alka-Seltzer Time show.  Alka Seltzer TV ads from the 1960’s and 1970’s in the US were among the most popular of the 20th century….ranking at # 13 according to Advertising Age. To increase sales in a relatively flat business, Bayer has revived several of the vintage spots.  The famous “Plop, plop, fizz, fizz” commercial song was written by Tom Dawes….who was a former member of rock group, The Cyrkle.

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