1970sAdvertisements & commercialsTV Ads

TV Ads – 1979 – Movie Promo For The Swarm + BIC Shavers + Lone Star Beer + Movie Promo For Foul Play

The Swarm is a 1978 American disaster-horror film about a killer bee invasion of Texas….which was adapted from a novel of the same name by Arthur Herzog…..and directed by Irwin Allen….with a cast featuring Michael Caine, Katharine Ross, Richard Widmark, Richard Chamberlain, Olivia de Havilland, Ben Johnson, Lee Grant, José Ferrer, Patty Duke, Slim Pickens, Bradford Dillman, Fred MacMurray and Henry Fonda…..which received negative reviews….and was a box-office failure…. however, it was nominated for the Academy Award for Best Costume Design by Paul Zastupnevich. 

The BIC company brand had two big success products….the BIC ball point pins and the BIC shavers disposable razors…..which were popular in 1979….and are still market relevant in 2019.

The Lone Star Brewery, built in 1884, was the first large mechanized brewery in Texas…..which Adolphus Busch, of Anheuser-Busch, founded it along with a group of San Antonio businessmen….as the castle-like building now houses the San Antonio Museum of Art in 2019.  Lone Star beer was the company’s main brand…..and It was marketed as “The National Beer of Texas.” 

Foul Play is a 1978 American comedy mystery-thriller film written and directed by Colin Higgins….and starring Goldie Hawn, Chevy Chase, Dudley Moore, Burgess Meredith, Eugene Roche, Rachel Roberts, Brian Dennehy and Billy Barty….in which a recently divorced librarian is drawn into a mystery when a stranger hides a roll of film in a pack of cigarettes….and gives it to her for safekeeping….as the film received seven Golden Globe Award nominations….including Best Motion Picture – Musical or Comedy, Best Actress – Motion Picture Musical or Comedy (Hawn), Best Actor – Motion Picture Musical or Comedy (Chase) and Best Supporting Actor in a Motion Picture (Moore)….as well as for the Academy Award for Best Original Song….but won none.


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