1980sTV Ads

TV Ads – 1980 – Dial Soap + Ford Thunderbird + Dexatrim Capsule


Dial is a brand of soap and body wash that was the world’s first antibacterial soap.  It is manufactured by the Henkel Corporation, an Arizona-based subsidiary of Henkel AG & Co. KGaA (Henkel Consumer Goods Inc).  Dial was developed by a chemists from Armour and Company, a meat-packing company, and introduced in the Chicago market in 1948.  Armour had produced laundry soap made from tallow since 1888….which was a by-product of Armour’s meat production processes.  Dial was made antibacterial by the addition of hexachlorophene. The product was named Dial and promised “round-the-clock” protection against the odor caused by perspiration…..and became the leading deodorant soap brand in the US  From 1953 until the mid-1990s, Dial soap was advertised under the slogan “Aren’t you glad you use Dial? (Don’t you wish everybody did?)” which became a popular catchphrase. 

Man, and who doesn’t remember the Ford Thunderbird from back in the day. By 1982, they had become a luxury car like the Thunderbird Town Landau featured in the picture above…..but personally….I liked the liked the 1956 Thunderbird best of all.  The Ford Thunderbird is a rear wheel drive automobile…which was manufactured by Ford in the United States over eleven model generations from 1955 through 2005. The Thunderbird created a market niche that eventually became known as the personal luxury car.                                                                                                                            Dexatrim was very popular back in 1980….and it is still around today…..so, it must work….albeit there have been some legal issues with charges of being detrimental to one’s health….and it has withstood the assaults of products like Metabolife, Slim Fast, Jenny Craig, Adkins Diet et al,,,,,sim we guve credit for standing the test of time in a highly competitive market of weight loss products.


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