TV Ads – 1980 – Lucite Paint + Peanuts Charlie Brown And Snoopy For MetLife Insurance

DOG COMMENTARY:

This paint advertisement is for LUCITE Wall Paint….which originally was a product of DuPont back in 1936….when it first came on the market as an acrylic paint that is a fast-drying and made of pigment suspended in acrylic polymer emulsion….which are water-soluble….but become water-resistant when dry. Depending on how much the paint is diluted with water, or modified with acrylic gels, mediums, or pastes, the finished acrylic painting can resemble a watercolor or an oil painting, or have its own unique characteristics not attainable with other media.  Acrylic paint is typically used for crafting and in art classes in schools because it does not require any chemicals…. and rinses away with just water…..plus it is less likely to leave a stain on clothes than oil paint. 

There has probably not been too many television advertising campaigns that were more successful or more identifiable in the public’s eye than “Peanuts characters” Charlie Brown, Snoopy and Lucy needing and selling MetLife Insurance.  

MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company….and is better known as MetLife….which is among the largest global providers of insurance, annuities, and employee benefit programs….with 90 million customers in over 60 countries….for a firm that was founded on March 24, 1868….when on January 6, 1915….it completed the mutualization process by changing from a stock life insurance company owned by individuals….to a mutual company operating without external shareholders and for the benefit of policyholders….then the company went public in 2000. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia’s Pacific region, Europe, and the Middle East…..while serving 90 of the largest Fortune 500 companies. The company’s principal offices are located at 200 Park Avenue, New York City in Midtown Manhattan.