1980sAdvertisements & commercialsTV Ads

TV Ads – 1980 – US Navy + Volkswagen Cars + Pampers Diapers

The United States Navy (USN) is the naval warfare service branch of the United States Armed Forces….and one of the seven uniformed services of the United States. It is the largest and most capable navy in the world….and it has been estimated that in terms of tonnage of its active battle fleet alone….it is larger than the next 13 navies combined….which includes 11 U.S. allies or partner nations.  It has the highest combined battle fleet tonnage and the world’s largest aircraft carrier fleet….with eleven in service….and two new carriers under construction…..and with 336,978 personnel on active duty….plus another 101,583 in the Ready Reserve….which makes the U.S. Navy the third largest of the U.S. military service branches in terms of personnel…..and has 290 deployable combat vessels and more than 3,700 operational aircraft as of June 2019….making it the third-largest air force in the world….after the United States Air Force and the United States Army.   

Volkswagen, shortened to VW, is a German automaker founded on May 28, 1937 by the German Labour Front….which was a Nazi labor union….and headquartered in Wolfsburg, Germany….and  is the flagship marque of the Volkswagen Group….the largest automaker by worldwide sales in 2016 and 2017….with the group’s biggest market being in China….which delivers 40% of its sales and profits.     

Pampers is an American brand of baby and toddler products marketed by Procter & Gamble….who in 1966 launched a ‘wingfold’ design….and by 1969 started a “third size“…..which by this time had become a national brand in the United States.  Procter and Gamble replaced the pin-on design with tapes in 1971…..then came Toddler and Premature Infant sizes.  In 1973, P&G developed elasticized single and double gussets around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed.  In fact, the first patent for the use of double gussets in a diaper was in 1973 by P&G.  In 1982, Pampers introduced an elasticized wingfold diaper with elastic leg gathers and refastenable tapes which was a cross between the early 1960’s design and the modern hourglass shape….which was a feature that was first introduced on Luvs in 1976….that evolved into an industry standard in 1985.

 

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