1980sTV Ads

TV Ads – 1982 – Cliff Robertson For AT&T + STP Gas Treatment + Timex Watches


Actor Cliff Robertson was a long time pitch man for AT&T ….especially during the years after the US government broke them up for being a monopoly in the telecommunications industry….as all of the new companies became their competitiors….who were also advertising vigorously….so, Cliff was basically pitching that although all these new telecommunications companies looked the same….there was really only one that stood out amongst the rest….and anyway, who could ever forget his pitch lines of “reach out and touch someone” and “the more you hear, the better we sound”.

STP is an American brand and trade name for automotive aftermarket products….especially lubricants  such as motor oil, motor oil additives and gas treatment additives….as the name began as an abbreviation of Scientifically Treated Petroleum….which is a brand owned by Armored Auto Group (also owner of the Armor All brand)….which is owned by Spectrum Brands.  STP was the main sponsor of NASCAR’s # 43 car driven by Richard Petty….the King of NASCAR racing.

Timex Watches “take a licking, and keep on ticking” as proclaimed in their TV ads for many many years….as Timex Group USA, Inc. (formerly known as Timex Corporation) is an American watch and clock manufacturing company founded in 1854. The company is now a wholly owned subsidiary of the Dutch conglomerate Timex Group B.V.. 

Sun Country Wine Cooler is a throw-back product of the 1980’s when the brand rose to national popularity along with Bartles and James, Seagrams, Zima, Boone’s Farm, et al.  The wine cooler was a play on the spritzer…..which was a drink diluted with carbonated water to fill more glasses and feel more refreshing. The original homemade wine cooler was made from a light white wine (try a dry chardonnay or a pinot grigio) and a lemon-lime soda like 7Up.  In the ’80’s, commercial wine coolers starting hitting the markets with zany flavors like apple, citrus, and berry. These were all actual blends of (cheap, industrial) white wine, water, and flavors that were usually put out by subsidiaries of major wine houses.  

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