1980sTV Ads

TV Ads – 1982 – J C Penney + Revlon Flex Shampoo + Aim Toothpaste + Final Touch Fabric Softener


J. C. Penney (stylized as JCPenney) is an American department store chain with 1,095 locations in 49 U.S. states and Puerto Rico….where in addition to selling conventional merchandise….JCPenney stores often house several leased departments such as Sephora, Seattle’s Best Coffee, salons, optical centers, portrait studios and jewelry repair.  Most JCPenney stores are located in suburban shopping malls…..but before 1966….most of its stores were located in downtown areas….then as shopping malls became more popular during the latter half of the 20th century….J C Penney followed the trend by relocating and developing stores to anchor the malls. In more recent years, the chain has continued to follow consumer traffic by echoing the retailing trend of opening some freestanding stores….including some next door to competitors. Certain stores are located in power centers….and the company has been an Internet retailer since 1998….while streamlining its catalog and distribution while undergoing renovation improvements at store level.

Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company  founded in 1932 and based in New York City in the midst of the Great Depression by Charles Revson and his brother Joseph along with a chemist, Charles Lachman….who contributed the “L” in the Revlon name. Starting with a single product….which was a new type of nail enamel….as the three founders pooled their resources and developed a unique manufacturing process by using pigments instead of dyes….while developing a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and pharmacies….and in 6 years had become a multi-million-dollar organization.  By 1940, Revlon offered an entire manicure line…then added lipstick to the collection.  During World War II, Revlon created makeup and related products for the United States Army….which was honored in 1944 with the Army-Navy “E” Award for Excellence…..and by the end of the war….Revlon was listed as one of America’s top five cosmetic houses

.Aim is a brand of toothpaste from Church and Dwight….having been introduced in 1975 by Unilever….and the brand was purchased by Church and Dwight in 2003….as a blue gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth…..and used to promote  oral hygiene….as it functions as an abrasive agent that helps to remove dental plaque and food from the teeth, works to suppress halitosis and delivers active ingredients such as fluoride or xylitol to the teeth and gums to help prevent tooth decay (cavity) and gum disease (gingivitis).

Final Touch Fabric Softener is a chemical compound that is typically applied to laundry during the rinse cycle in a washing machine…..which is In contrast to laundry detergents….as fabric softeners may be regarded as a kind of after-treatment laundry aid….along with soil and stain removers, water softeners, bleaches and fabric fresheners. 

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