TV Ads – 1982 – MacIntosh Computers + Northwest Airlines + STP Gas Treatment + Plymouth Cars


Look at where MacIntosh Computers have gone since 1982 ….to the hand-held Apple I-phone Smart Phones (computers) are today in 2018….as Apple has announced their building of a new $350 billion dollar campus in the USA beginning in 2018….as early Macintosh models were expensive….which  hinderd its competitiveness in a market already dominated by the Commodore 64 for consumers….as well as the IBM Personal Computer and its accompanying clone market for businesses.  Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next several decades. 

Northwest Airlines Corp. (often abbreviated as NWA) was a major United States airline founded in 1926…. which was then absorbed into Delta Air Lines, Inc. by a merger on October 29, 2008….which made Delta the largest airline in the world until the American Airlines-US Airways merger on December 9, 2013….as Northwest continued to operate under its own name and brand until the integration of the carriers was completed on January 31, 2010. 

When the Studebaker-Packard Corporation….who owned STP….abandoned auto manufacturing in 1966 to become  Studebaker-Worthington…. STP sales continued to climb to the point where it was spun off into a publicly traded company in 1969….then in 1976, it was acquired by Esmark which itself was purchased by Beatrice Foods in 1984….shortly after this television commercial was aired….as Beatrice sold STP to Union Carbide the next year…..who in 1986 were subject to a leveraged buyout of their  STP, Prestone and Simoniz brands. The resulting company, First Brands, was purchased by Clorox in 1998…..who sold to Armor All and STP to Avista Capital Partners…..and named the business Armored AutoGroup.  In the fall of 2006, STP fuel additives began being used in Marathon gasolines in an attempt to compete with Chevron’s Techron additive.

Plymouth cars was a brand of automobiles based in the United States….which were produced by the Chrysler Corporation and its successor Daimler Chrysler. The brand first appeared in 1928 in the United States to compete in what was then described as the “low-priced” market segment dominated by Chevrolet and Ford. The Plymouth was the high-volume seller for the automaker until the late 1990’s….but was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or re-branded as Chrysler.


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