1980sTV Ads

TV Ads – 1983 – GM Car Warranty + McDonalds + U S Sprint LD + Whitney Houston For Diet Coke


It seems to us at ImaSportshile that the huge car manufacturer General Motors started to put vehicles on the road at the start of the decade of the 1970’s that incorporated the concept of “economic obsolescence” in all of their cars….so, instead of a GM car staying operational on the road for 400,000 to 500,000 miles….as long as a good, regular standard of “preventive maintenance” on the vehicle was maintained….for after 1970, their cars seemed to “fall apart” after only 100,000 miles of usage…. regardless of the “preventive maintenance” attention to the vehicle….as GM tried to deal with this fact by the time this “GM bumper to bumper maintenance warranty” was unveiled in TV ads like this herewith…. cuz the issues after 100K miles was necessary for their cars owners to maintain theirs cars for longer life.

What can you say about McDonald’s that hasn’t already been said in a TV commercial on their way to selling hundreds of billions of hamburgers in the past 77 years since the first store opened in 1940. McDonald’s has for decades maintained an extensive advertising campaign….which in addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games….of which this video herewith is in sponsorship of the 1984 Los Angeles Summer Games. Television has played a central role in the company’s advertising strategy….and to date, McDonald’s has used 23 different slogans in United States advertising….as well as a few other slogans for select countries and regions.

Sprint Corporation, commonly referred to as Sprint, is an American telecommunications company that provides wireless services and is an internet service provider….as it is the 4th largest mobile network operator in the United States and serves 54 million customers as of October 2017. 

Diet Coke (called Coca-Cola Light in some countries) is a sugar-free soft drink produced and distributed by The Coca-Cola Company….which contains artificial sweeteners. Unveiled on July 8, 1982….while being introduced in the United States on August 9….for it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company’s existing diet cola, Tab, in sales.

Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens…. such as diabetics and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories (5 kilojoules) compared to 142 kilocalories (595 kJ) for a regular can of Coca-Cola. In other countries in which cyclamates are not banned (as they were in the US in 1970), Diet Coke or Coca-Cola light may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium….which the truth be known, since BD is a diabetic….who drank Diet Coke until a friend pointed out what affects aspertame has on a diabetic….just the reverse, folks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button