1980sTV Ads

TV Ads – 1983 – Movie Lone Ranger + George Brett For 7Up + Crispy Wheat & Raisins Cereal


The Lone Ranger is a fictional masked former Texas Ranger….who fought outlaws in the American Old West with his Indian friend, Tonto. The character has been called an enduring icon of American culture….as he first appeared in 1933 in a radio show conceived either by WXYZ (Detroit) radio station owner George W. Trendle or by Fran Striker the show’s writer. The radio series proved to be a hit and spawned a series of books (largely written by Striker)….plus an equally popular television show that ran from 1949 to 1957, comic books, and several movies…which this video movie promo is featuring. The title character was played on the radio show by George Seaton, Earle Graser, and Brace Beemer….whereas Clayton Moore portrayed the Lone Ranger on television….albeit during a contract dispute, Moore was replaced temporarily by John Hart….who wore a different style of mask. On the radio, Tonto was played by, among others, John Todd and Roland Parker….and in the television series, by Jay Silverheels….who was a Mohawk from the Six Nations Indian Reserve in Ontario, Canada.

7 Up was created by Charles Leiper Grigg….who launched his St. Louis–based company The Howdy Corporation in 1920.  Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”, was launched two weeks before the Wall Street Crash of 1929. The drink contained lithium citrate, a mood-stabilizing drug, until 1948…. when It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to “7 Up Lithiated Lemon Soda” before being further shortened to just “7 Up” by 1936.  Westinghouse bought 7 Up in 1969 and sold it in 1978 to Philip Morris….who then in 1986 sold it to a group led by the investment firm Hicks & Haas…..then 7 Up merged with Dr Pepper in 1988….which Cadbury Schweppes bought the combined company in 1995….and that is when the Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008. 

Chrispy Wheats and Raisins cereal was Kellog’s answer to General Mills Raisin Bran cereal….which every cereal that has raisins in it has tried to be as successful as Raisin Bran….but never have quite been able to over take the cereal giant.


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