1980s1984 L A Olympics

TV Ads – 1984 – Kodak Film For LA Olympics + Jayne Kennedy For Tab Soda & True Value Hardware


One of the major corporate sponsors of the 1984 Los Angeles Olympic Games was Kodak Films….as their TV commercials that ran during the Olympics featured some of America’s top Olympic athletes like pole vaulter Mike Tully, 400m hurdler Edwin Moses, 100m sprinter Evelyn Ashford et al….as seen in this commercial herewith.  When you consider the value of “instant memories” that pictures and photos can offer to those who attend major sporting events like the Olympic Games….then you can understand why Kodak film was a major sponsor of the 1984 Los Angeles Games. 

Having Jayne Kennedy pitch Tab Cola is like having Athena, Venus and Aphrodite sell your product….as Tab Cola picked the perfect spokesperson for the 1984 Los Angeles Olympics television ad campaign…. for Kennedy was a wonderful combination of beauty and athleticism….and certainly one of the true beauties in the universe of female sportscasters along with Gayle Gardner (ESPN + NBC fame) and Phyllis George (CBS NFL Today fame). Tab Cola is the oldest diet soda on the market today…which was originally named Tab because the Coca Cola Bottling Company did not at the time want to associate with anything diet….so they packaged it as Tab….and even though Diet Coke blew by them like a hurricane…. Tab is still sold at major retailers in 2018. 

True Value Hardware Company is an American retailer-owned hardware cooperative with over 4,000 independent retail locations worldwide….as the members of the True Value cooperative own their individual stores and operate independently of True Value Company.  A number of different retail identities are supported by True Value Company, including True Value (hardware and home center stores), Grand Rental Station, Party Central, and Taylor Rental (equipment and party rental), Induserve Supply (commercial supplies), Home & Garden Showplace (nursery and garden center stores) as well as affiliate stores that purchase from True Value Company but do not use any of the national store identities. The co-op supports its retailers through 13 regional distribution centers and 2,500 associates. The corporate headquarters are located in the O’Hare neighborhood of Chicago.  

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