1980sTV AdsYogi Berra

TV Ads – 1984 – William Devane For Chrysler Vans + Yogi Berra For Lite Beer


The first-generation Chrysler minivans are a series of minivans produced and marketed by the Chrysler Corporation in North American and Europe from 1984 to 1990….which were sold in both passenger and cargo configurations….as this series in this ad is the first of six generations of Chrysler minivans….which makes this video just another piece of American history. 

These Chrysler minivans were launched ahead of chief competitors Chevrolet Astro/GMC Safari and Ford Aerostar, the first-generation Dodge Caravan and Plymouth Voyager effectively created the modern minivan segment in North America….with many later North American minivans adopting a similar body configuration.   

Launched in November 1983 for the 1984 model year….the Chrysler minivans were produced in a single body style….with the extended-length Grand Caravan and Grand Voyager introduced in 1987….then in  1990, the minivan was added to the Chrysler brand by adopting the Chrysler Town & Country nameplate.

Any time a product had famously legendary NY Yankee catcher and skipper Yogi Berra pitch your product….it was kinda like having Yoda, the Star Wars legend tell your potential clients why your product was superior or more favorable to the consumer….you know, in such a way that you have to stop and think about what he said for a moment…..kinda like….Lite Beer makes a profound statement….cuz Lite has 1/3 less calories….and probably some that they didn’t think they had….and it is 1/3 less filling than it would have been….if it was more filling than they didn’t want it to be…..but the taste is as great as you’d expect if it had more calories that it didn’t have in the first place.”   

This 1984 Lite Beer commercial is just one more in a long line of great marketing on the part of Lite Beer television commercials using well known members of the sports community…..as this one is a classic “Yogism” in a long line of Yogi Berra thoughts and comment….as well as a classic Lite Beer television advertisement. 

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