1980sTV Ads

TV Ads – 1985 – Jeep Cherokee Car + The Atlantic Financial Money Market


The Jeep Cherokee is a line of vehicles sold by Jeep under various vehicle classes…..which originally sold as a variant of the popular Jeep Wagoneer,…which allowed the Cherokee to evolve from a full-size SUV to one of the first compact SUVs….and eventually into its current incarnation as a crossover SUV. The nameplate has been in continuous use in some form since 1974….and also spawned Jeep’s most successful vehicle, the Jeep Grand Cherokee, which was originally slated to be part of the Cherokee’s lineup. The vehicle is named after the Cherokee tribe of Native Americans….as the Cherokee was marketed as the “sporty” two-door variant of Jeep’s station wagon. The term “sport(s) utility vehicle” appears for the first time in the 1974 Cherokee sales brochure.  A four-door was not added to the lineup until 1977. 

The Atlantic Financial Group was advertising money market accounts that yielded an 8% return in 1985….for as money became a commodity….the money market became a component of the financial markets for assets involved in short-term borrowing, lending, buying and selling with original maturities of one year or less. Trading in money markets is done over the counter and is wholesale.  There are several money market instruments, including treasury bills, commercial paper, bankers’ acceptances, deposits, certificates of deposit, bills of exchange, repurchase agreements, federal funds, and short-lived mortgage and asset-backed securities. The instruments bear differing maturities, currencies, credit risks, and structure and thus may be used to distribute exposure.  Money markets which provide  liquidity for the global financial system…and capital markets make up the financial market.

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