TV Ads – 1978 – Dr Pepper Soda + Movie Promo For Burt Reynolds In The End + Cheer Laundry Detergent

In the mid-1970’s, Dr. Pepper Soda came up with a new ad campaign with a popular “I’m A Pepper” jingle…..which depicted a happy energetic man who declared that he was a Pepper…..and wouldn’t you like to be a Pepper too….as this campaign was so successful….the tv ads ran for more than a decade.

The End is a 1978 American black comedy film directed by and starring Burt Reynolds, written by Jerry Belson and with music composed by Paul Williams. The film also stars Dom DeLuise….along with Sally Field, Strother Martin, David Steinberg, Joanne Woodward, Norman Fell, Myrna Loy, Kristy McNichol, Pat O’Brien, Robby Benson and Carl Reiner.  Reynolds later said he “loved” the film…..and saying “Nobody wanted to do it. They allowed me to do The End if I did Hooper, which made a fortune for Warner Brothers. But The End eventually made $40 million.”

Cheer Detergent is recognized for its distinctive blue granules….which formerly gave it the nickname “Blue Cheer”….as the 1952 formula “Blue-Magic Whitener” was designed to clean as well as perform bluing….which makes white clothing look whiter.  Magazine and television ads at the time proclaimed, “…washes clothes so clean, so white, you don’t need bluing or bleach!”….for Cheer was well known as a sponsor of the I Love Lucy show.