1970sTV Ads

TV Ads – 1978 – Kelloggs Fruitful Bran Cereal + Ladys Choice Deodorant + McDonalds


Every now and then I come across a video to post that I really can’t find very much information about the participants in the video to write about….and this is one of those videos…..as there wasn’t anything to be found about Kellogg’s Fruitful Bran cereal…..now, Kellogg’s has tons of cereals with information about them….but none on this one….as it sounds like a brand that was introduced in the days when Joe Public was demanding a more healthful cereal that Fruit Loops and Count Chocula….then when it come to ladies deodorant….there are many to choose from….and Lady’s Choice Deodorant is one of them that was alive and well back in the day of this commercial….and still is today…..but there is really no information about the success of the product in the marketplace.  Funny enough, the same goes for Freedom Thin Feminine Pads….as they were on the shelves back in the day and still are today…..as we found advertisements for them….but not dialog as to their value in the market. 

So, on this video, we are left with McDonald’s Restaurants….and what can you say in an add about a Big Mac that hasn’t already been said in a television advertisement over the years….so here’s a little history about the American fast food company that was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California…..who rechristened their business as a hamburger  stand. The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona.  In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers.

McDonald’s had its original headquarters in Oak Brook, Illinois….but has approved plans to move its global headquarters to Chicago by 2018.  McDonald’s is the world’s largest restaurant chain by revenue…. while serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016.  According to a BBC report published in 2012….McDonald’s was the world’s second largest private employer (behind Walmart with 1.9 million employees) with 1.5 million of whom work for franchises.



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