1970sTV Ads

TV Ads – 1979 – Levis Pants + Toyota Cars + Swanson TV Dinners + PBS MacNeil/Lehrer News Hour


 Levi products are much more than just blue jeans….for they also produce pants….as seen in this tv ad herewith….trousers, shorts, shirts, jackets, sweaters, T-shirts, underwear, socks, accessories, shoes, dresses, skirts, belts, overalls, jumpsuits and a “big and tall” range.  Their jeans are categorized by fit as skinny, slim, straight, boot cut, taper, relaxed, flare and big & tall.  Most of the adult denim jeans are identifiable by trademarked three digit style numbers….with 501’s being available in styles for both men and women….while the rest of the 500 series are marketed for men…with the 300, 400, 700, and 800 series for women….except for 751’s which are classic straight zip fly jeans.  

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.  In 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide….and, as of October 2016, was the fifth-largest company in the world by revenue…..plus they were the world’s largest automotive manufacturer. Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles per year….which it has done since 2012….when it also reported the production of its 200-millionth vehicle.  As of July 2014, Toyota was the largest listed company in Japan by market capitalization…which was worth more than twice as much as #2-ranked SoftBank and by revenue.

The Swanson TV dinner branded frozen meal sold 5,000 units when it was first introduced in 1953….when just one year later, the company had sold over 10,000,000 TV dinners. The company discontinued its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products. In April 1955, Swanson’s 4,000 employees and 20 plants were acquired by the Campbell Soup Company….which by 1956 the Swanson brothers were selling 13 million TV dinners annually.  

In 1973, Robert MacNeil was a former NBC News correspondent and then-moderator of PBS’ Washington Week in Review….along with Jim Lehrer teamed up to cover the United States Senate’s Watergate hearings for PBS….as the two earned an Emmy Award for their unprecedented gavel-to-gavel coverage.  This recognition led to the 1975 creation of The Robert MacNeil Report….which was a half-hour local news program for WNET….when it debuted on October 20 of that year….where each episode of the program covered a single issue currently in the news in depth…..then less than ​1 12 months later the program was renamed The MacNeil/Lehrer Report and began to air on PBS stations nationwide in 1975. Most editions employed a two-anchor, two-city format, with MacNeil based in New York City and Lehrer based at WETA’s studios in Arlington, Virginia.  Charlayne Hunter-Gault joined the series in 1978 as correspondent….who served as a substitute host for MacNeil and Lehrer whenever either of them had the night off….as she became the series’ national correspondent in 1983.  

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